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  • richardmkiernicki


Updated: Mar 13, 2020

Many of us have been waiting for this moment for some time. Many more haven't and are reacting in typical undisciplined speculator fashion. Bolstered by a global outbreak of the Corona dis-ease, stock markets are dropping like flies or should I say like rocks thrown into the ocean as this current negativity is now becoming all the rage. Nothing sells like doom and gloom and today's fear mongers are at it in spectacular fashion. Listening to 680 NEWS in Toronto this morning has you believing that there is nothing that even remotely suggests that there is anything positive to be said about this new day.

From global markets crashing, creating widespread financial unrest and uncertainty, to gold bullion dropping in value; there appears to be no safe haven for your money.

Our beautiful sunny morning will turn grey as a storm will ravage the city with up to 5 cm of snow per hour, it will be just terrible later and people are responding to a personal injury accident as a motorist lost control of their vehicle, hit and injured two pedestrians and broke a gas-line stinking up the immediate area. The proverbial shit hitting the fan.

And yet, here I sit, coffee in hand, comfortable that my clients understand market fluctuations and do not confuse them with "risk" as the unfortunate majority reacts with orders to their advisors to sell into the current fear and panic. Personally, I wonder, who is their advisor? My clients were indoctrinated by me years ago when I established a solid foundation for removing emotions from the decision making process gleaned from (Lessons From A Billionaire). They were informed that when media frenzy is peaking and the world is actually going straight to hell with no stop at go, that they need to pull out their dusty cheque books, sitting for years, as we waited once again for this once in a decade buying opportunity to add to our investment portfolios.

There are two sides to any transaction and of course this begs the question, in today's negative market environment, who is buying from those that are panicking to sell? Remember Buffett's words of wisdom, "What we learn from history is that people don't learn from history."

The people who are buying are my clients and they act in confidence. Make sure your financial advisor not only talks the talk but that they walk the talk. Be the empowered client based on solid and professional advice and forget about the moral majority; maybe one day they too will learn from history.

Today I will sit by the phone, making appointments to meet with clients and deposit their cheques into their investment accounts instead of climbing uphill putting out all the fires that I did not resolve before the markets crashed. No matter how dark it gets and no matter how deep the snow gets I will be smiling all the way to the bank.

Copyright 2020 Richard M. Kiernicki. All rights reserved.

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